I’ll be real with you. I used to just throw stuff on Instagram whenever I remembered. Monday? I’d post at 2 PM, 6 PM. even 11 at night once (don’t ask). And of course, barely anyone saw it.
One day, I was like what is the deal here? Why do some posts get a ton of likes and others just disappear? I started watching when people I follow post and also when I scroll the most. That’s when it clicked:
Monday mornings—around 9 to 11 AM—is the sweet spot.
Think about it. It’s the start of the week. People are at their desks, sipping coffee, not really in work mode yet. What do they do? Scroll Instagram. It’s like a mini break from Monday madness.
That’s your shot. I posted one of my favorite travel photos at 10:15 AM a few Mondays ago nothing fancy, just a beach pic with a chill caption. And boom. Way more likes than usual. It felt good. Not gonna lie.
Now, I’m not saying this is some magic trick. You still gotta post good stuff. But timing helps. A lot.
Try it next Monday. Drop a post around 10-ish, see how it goes. And if it flops? Try again the next week. It’s not about being perfect it’s about figuring out what works for your people.
That’s what I did. And trust me, it made a difference.